Artist Brand Consulting

Consultations in person, via telephone, online or studio visits are designed to help visual artists develop the skills they need to strengthen their presentation and develop their brand identification. Our extensive and varied experience combined with an understanding of art trends enables us to suggest markets most suited for each individual artist. Personal Branding, developed from concept to implementation, using the creation of a new brand, or the formulation of a desired message from an existing one. You will receive straightforward advice in a format you can begin to implement immediately.

BlinkGroup gives its artists the freedom to focus exclusively on the creative process of their work by managing their international image and expansion strategies, as well as administrative matters of their artistic career and studio.

The initial consultation involves an assessment of the way in which you represent yourself professionally, including your website or social media platforms, curatorship, marketing, public relations and suggests methods for improvement. Also, the initial consultation will help you develop realistic short range and long term goals, as well as help you develop a methodology to achieve those goals.

Please note that the fees may vary based on the project and travel.

 

Focus Topics:

The Art of Business Relationships: contracts and negotiations; New artistic concepts; Work on consignment; pricing your work; percentages; discounts to collectors and art dealers; how to select an appropriate gallery; gallery approach and presentation; right of exclusivity; insurance; packing and shipping information; who pays for what; how to write an effective press release.

Resources: Framing techniques; alternative spaces; copyright information and application procedures; business permits and licensing requirements.

Documentation: how to photograph artwork; good images vs. poor images; keeping updated image files; how to label and select images that best represent your work.

Preparing an effective biography, artist statement and cover letter; publications portfolio presentation techniques; developing contacts.

 

A well-defined strategy will provide guidelines for targeted development.